william-hill-advert-linked-betting-to-sexual-success

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William Hill advert connected wagering to sexual success
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15 May 2019
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An advert for a wagering firm seen on the yohaig code dating app Tinder has been banned for linking betting to sexual success.

The ad for William Hill, which was sent as a message to users, read: "Stuck in the good friend zone? You won't be for a lot longer if you utilize this promotion code Cheltenham [horse racing] free bet deal."
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It was followed by a link to download the William Hill app.

But the yohaig code Advertising Standards Authority (ASA) said it needs to not appear again in its current type.

It stated that, according to marketing guidelines, gambling advertisements must not connect wagering to "seduction, sexual success or improved beauty".

"We considered that the text ... recommended that those who gambled would be most likely to develop a relationship into a sexual relationship and for that reason linked gambling with sexual success," it stated.
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at first defended the March advert after a customer grumbled.

The firm stated consumers who signed up would "enter into a relationship with William Hill", and the advert was supposed to relate this to the nature of business they were marketing on - Tinder.

It stated it was not its intent to connect gambling to sexual success.

However, upon reflection it agreed the advertisement might have been misinterpreted and took it down willingly.

William Hill said: "We take on board what the ASA have actually stated about this promotion code particular advert and have eliminated it from circulation."

Tinder on the other hand said it had reviewed the advertisement before releasing it, discovering it was not socially reckless, offending or targeting minors.

'Speechless'

Campaigners have been calling for tougher guideline of gambling advertising.
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One, the Bishop of St Albans, Dr Alan Smith, said he was "left speechless" by advertisements like William Hill's.
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"The gambling industry's technique to self-regulation appears farcical as more of these adverts are exposed. I fear some wagering firms are now running under a 'do not get caught' mindset.

"The ASA's robust action need to be a wake-up call to the industry."

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Labour seeks restriction on betting ads throughout occasions

20 September 2018
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