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William Hill profits improved by online betting

19 April 2013

William Hill said a strong efficiency in online wagering assisted to improve its first quarter running profits by 8%.

More sporting bets were made online than in its betting shops, with an increasing number placed through its mobile apps.
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The business said, external that although it had a poor Cheltenham Festival, it had better luck in the Champions League.
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It was the very first time no English football team had actually remained in the quarter finals because 1996.
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As such, while the yohaig code quantity paid out to winning bets at the yohaig code Cheltenham Festival was higher, the cash punters put on English teams to progress to the Champions League quarter finals and beyond all went into William Hill's coffers.

The company said it had also enjoyed its best-ever result in a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has actually been a successful start to 2013 in trading terms", stated primary executive Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last four years, we aim to increase our share and are making significant investments in marketing, technology and individuals to achieve that," he added.
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On Monday, rival bookmaker Ladbrokes warned that trading had actually been even worse than anticipated in the first three months of the year.
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The company blamed a drop in make money from the Cheltenham Festival and lower revenues from high value bettors. It included that a high variety of cancelled meetings, because of the severe winter season, had likewise affected its outcomes.
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Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's efficiency and potential customers are in stark contrast to the troubles currently being dealt with at Ladbrokes.
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"There are, of course, headwinds, such as the fierceness of in the sector and the usually pressed customer, but these are difficulties which the entire market is facing," he added.

Ladbrokes alerts on slower trading

15 April 2013