sky-bet-extends-english-football-league-sponsorship-deal

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Sky Bet extends English Football League sponsorship deal

17 November 2017
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Sky Bet has actually extended its multi-million pound sponsorship bet9ja's welcome offer with the English Football League until the summer of 2024.

The gaming operation is the headline sponsor for the Championship, League One and League Two football departments.

It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.

Sky Bet says it will try to discourage issue betting through messaging on t-shirts, which clubs will benefit through more money.

the yohaig code bet9ja's welcome offer, which is worth 10s of millions of pounds, has actually remained in location because 2013.

Sky Bet said it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.

This will make the 11-year bet9ja's welcome offer one of the longest in expert sport, the firm stated.

The Leeds-based operation, which includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The betting industry has actually been under increasing analysis from the government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship deals with betting firms.

However, competition organisers, and the clubs themselves, are totally free to take sponsorship from betting companies.

The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.

The primary executive of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League utilized the income produced to help them run their daily operations.
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He said: "Without sponsorship from the betting market there aren't an excellent number of sponsors going to get associated with football."

However, there are worries that increasing numbers of young fans are being exposed to betting adverts.

Among the yohaig code findings of the BBC's annual Price of Football study was that more young football fans bet on games than play the sport.

About 95% of TV ad breaks in live football matches feature a minimum of one betting advert, the BBC discovered in October.
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In some matches, 40% of the adverts were for gaming.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting about problem gaming as part of the "When the fun stops. Stop" campaign.

"From the play offs and including next season every shirt will have an accountable gambling message on the shirt sleeve and we're tying that into an accountable gaming campaign beginning today, that includes a TV advert and perimeter boards at EFL video games," he stated

The "When the fun stops. Stop" campaign is orchestrated by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in response to public issues about gambling and betting addiction.

The head of the GambleAware charity, Marc Etches, said that while it invited a dedication to do more to promote safer gaming, "the messaging requires to be a lot more specific about the risk involved than what the gaming market presently proposes".

Reality Check: Just how much of an issue is issue gaming?
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